How will you obtain new clients? When you talk to a prospect, what will make him or her remember you? If you use direct marketing and cold calling techniques (which are not very effective in this business) what will you send them after initial contact?

Word of mouth seems to be, by far, the best method for obtaining new business in the computer service business. If you find something better, let me know. But, there are many other methods as well. Regardless of which method you choose, you need marketing materials. Presentation is 90% of the prospecting game. You cannot afford to look like a one-man shop at this point. You need some professional grade marketing materials.

You are going to need a logo for your corporation. Very few people are both good at computer services and also good at graphic design. Outsource this task to a qualified graphic artist/designer. You will need business cards. Again, don’t do this at home. Hire a professional. It is not very expensive. Once you have your logo, create company letterhead, fax coversheet, envelopes (outsource this to your printer), labels, and presentation folders. Naturally, you will also be expected to maintain a website. How could you possibly be a computer services company and not have a website and domain name?

Your marketing materials should all compliment each other in both style, color, and wording. Use customer testimonials, references, biographies, articles, client lists, and more in your press kit. The more you can add, the more established you will look.

-Zachary M. Morvik