You need to be able to market your company as much as you market yourself.  I can tell you that the end game is not to market yourself as many would have you believe.  If you market yourself, your business becomes completely dependent on YOU.  You will write contracts and win clients, but part of the requirement will be that YOU do the work.

The inherent flaw in this method is that YOU only have X number of hours in a week.  Your company will feel like your last J.O.B. and you will end up resenting this new J.O.B.  You will become a slave to your new company instead of free.  Being free is the goal right?  I’ll post on this specifically soon.  When you do any kind of marketing, make sure you are marketing the company, and not you.  Always associate yourself with your company so that your company name becomes remembered just as well as your name.

When people think about computer service, you want them to think about the name of your company as quickly as they think about you personally.  Down the road, it will not always be YOU who is servicing their account.  Start thinking that way now!

-Zachary M. Morvik